Why is it lame, though. I think that EVERY town should claim to have the best fans. It's like Chicago saying "we have the best pizza". Obviously there's nothing to document that, but I don't have a problem with them saying it....... I wouldn't argue with them! First of all, chicago DOES have the best pizza in the world. A triple blind taste test performed by me proved it...undeniably. Why is it lame? I don't know. It just is. Partly because so many St. Louisians really believe it and talk about it. Go over to cards talk for proof. They're constantly talking about TBBFIA, BBBF, TBBFIAAOUST. Now they've got billboards. Outside of NY, I can't think of another American city that toots its own horn more than StL. And that's weird, because there's really not much to crow about. For the record, though, a billboard like that would be lame in any town, not just StL. Eh.......it's just a promotional thing (like the pizza). Nothing more. Indiana claims to be "the crossroads of America" on their billboards. Maine claims to be "The Way Life Should Be". You've got that sort of thing everywhere....... not just St. Louis. true