Its a long-term thing. Of course, one year is not going to make a huge difference in the collective allegiances to teams in the city. But if the Cubs continue to show no ability to put together a talented team or show accountability for those in positions of authority who make decisions (the re-signing of Baker would be an example) and the Sox continue to show success not only on the field but throughout the system, young people who are getting their first exposure to baseball are going to gravitate towards them. Its not going to happen overnight, but it will happen. The Cubs have not always been the favorites in Chicago-that title has ebbed and flowed over the years. The Cubs don't have a monopoly here. Of course; Dusty has done more to harm the organization in his brief tenure than all the clowns that came before him combined. If he is re-signed, we're going to see a revolt of unrivaled proportions. As you said, though, it's a long-term thing, but the media types love to act as if the shift is just around the corner. It suits their sensationalistic purposes to do so.