This doesn't make any sense. They lost 3 games (and maybe 4) because they had some tough matchups. Arkansas played a top 10 Wisconsin team. Alabama was mediocre and played a similarly mediocre Okie State team. You also had the SEC showing its depth by teams like Kentucky and Georgia pulling off upsets against favored opponents. Well one game is in the national championship game, so it's completely absurd that you're even including that one. As for the other two, you get the second or third best team in each conference to play each other in the Capitol One Bowl, making it the best non-BCS bowl out there, and sometimes better than the BCS bowls. Then the next team in line from each conference plays in the Outback Bowl, and that's usually a very good game as well. But to further answer your question, it's because you get two very good, high-profile teams from deep conferences to play in a bowl game, and that's good for ratings, and I'd argue that it's good for college football in general. Games like Arkansas-Wisconsin are definitely worth watching. I know you're all proud of your Big East, but let's not forget that two years ago they were getting completely embarassed by a Mountain West school in a BCS game. So let's have the Big East teams earn their stripes before we just automatically start assuming that they can hang depth-wise and talent-wise with the traditional power conferences. If Rutgers, WVU and Louisville all stay good and Pitt/Cincy/USF keep emerging, then I'm sure the Big East will get better, higher-profile bowl games. But to think that an 8-team conference that just lost three of its most prestigious members will receive the same treatment as well-established power conferences is idiotic.