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TMZsports.com will be one of the few operations, if not the only, that can make a dent in ESPN’s brilliant business acumen. How large that dent will be depends on its editorial execution, but if TMZ.com is any indication, we may be looking at an industry game changer that could somewhat destabilize ESPN’s complete dominance over the field.

http://sportsbybrooks.com/hide-the-baby-mamas-tmzsportscom-is-coming-27456

 

This was evidently in the works before the Tiger scandal.

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Posted
Deadspin would be their competition more than ESPN.

 

Say a sports blog breaks an original story that portrays one of ESPN’s league partners in an unflattering light. Because ESPN doesn’t have to fear another national network competitor widely distributing that blog’s story - because no such competitor exists - why would ESPN acknowledge the story? (Happens every single day, friends.)

 

That’s where TMZSports.com will come in. Harvey Levin doesn’t have to worry about a college football broadcast contract worth hundreds of millions when investigating Charlie Weis‘ on-the-record claim that Pete Carroll was living with a grad student in Malibu. Levin doesn’t have to worry about getting press credentials to future USC games, or getting access to Carroll for interviews.

 

Most importantly, Levin has the desire and the ability to distribute what he finds out about Carroll’s living arrangement to a large enough audience that the story will break through into the mainstream. Something independent sports blogs with huge scoops are largely incapable of.

 

Don’t think for a minute that ESPN’s beaten-down competitors aren’t also aware of this and will pick up TMZSports.com exclusives soley to force ESPN’s hand on inevitable, embarrasing stories dug up by Levin & CoThe sports media monopoly created by ESPN hath wrought a perfect storm for TMZSports.com to not only succeed, but to turn the industry upside down. Because not only will TMZSports.com itself quickly break into the mainstream, but its prominence will cause previously myopotic sports media consumers to suddenly consider a sports blogosphere that has been, to this point, largely ignored on an astonishing scale.

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