Cubs Sell Bleachers Naming Rights

[TB_11]

Standing alone, this isn't a crisis. But if you are paying attention, then you should know that the Cubs are SLooooowly bringing in advertising into the ballpark. Consider the changes the last few years (one change per year):

 

*Put up southwest airlines logo on the front ledge of the bleachers.

 

* Put Sears logo throughout the Cubs and visitor's dugout.

 

*Put up 2 LED signs in the upper deck that flashed Sears advertisements.

 

*Put up a new LED sign under the historic manual scoreboard - said it would be for statistics, etc. A year later, all you see on it between innings is McDonalds.

 

*Named the bleachers the "Bud Light Bleachers".

 

*Now the city council is talking about getting rid of street venors??? People come to Wrigley for many different reasons. But many love going because it takes them back to their grandparent's generation. Street vendors are a part of old-time baseball and American history. Much like Maxwell street, Coney Island, and the soda fountain. Getting rid of the street vendors is a HUGE mistake.

 

Separately, these changes appear to be no big deal. But like gaining weight, you don't usually go from a supermodel to a fat lard overnight. These changes are a trend that I do not like. They do not enhance Wrigley. They simply take away from Wrigley and Wrigleyville's old time charm.

 

Does anyone know if the Cubs get any revenue from the ads on the rooftops, like the Miller ads on Sheffield?

[TB_11]

Although the funny thing is I received a free Visa/Mastercard Bear towel just outside the entry gate. Here Chase spends all that money to have their name plastered all over the stadium and they're outdone (from this fan's perspective) by one of there biggest rivals giving away a product they can actually use. Can't believe (Chase) they'd let that happen.

 

Chase is a big issuer of both Visa and Mastercards, so this might be an agreement with the bank and the credit card companies. Credit card companies aren't competitors with banks as much as partners.

[sethuel1]

Standing alone, this isn't a crisis. But if you are paying attention, then you should know that the Cubs are SLooooowly bringing in advertising into the ballpark. Consider the changes the last few years (one change per year):

 

*Put up southwest airlines logo on the front ledge of the bleachers.

 

* Put Sears logo throughout the Cubs and visitor's dugout.

 

*Put up 2 LED signs in the upper deck that flashed Sears advertisements.

 

*Put up a new LED sign under the historic manual scoreboard - said it would be for statistics, etc. A year later, all you see on it between innings is McDonalds.

 

*Named the bleachers the "Bud Light Bleachers".

 

*Now the city council is talking about getting rid of street venors??? People come to Wrigley for many different reasons. But many love going because it takes them back to their grandparent's generation. Street vendors are a part of old-time baseball and American history. Much like Maxwell street, Coney Island, and the soda fountain. Getting rid of the street vendors is a HUGE mistake.

 

Separately, these changes appear to be no big deal. But like gaining weight, you don't usually go from a supermodel to a fat lard overnight. These changes are a trend that I do not like. They do not enhance Wrigley. They simply take away from Wrigley and Wrigleyville's old time charm.

 

Does anyone know if the Cubs get any revenue from the ads on the rooftops, like the Miller ads on Sheffield?

 

Nope. The revenues from those go to the building owners. As of several years ago, the number rumored around the neighborhood for the Budweisier rooftop was $250k a season, but that several seasons ago.

[Guest]

*Put up a new LED sign under the historic manual scoreboard - said it would be for statistics, etc. A year later, all you see on it between innings is McDonalds.

I don't see this as a new development. There's been an electronic board underneath the original since 1982, and it's had messages from "friends of the Cubs" for as long as I can remember.