Site traffic is marginally higher than it was last year.
The initial drop-off is expected, I even mentioned it a couple of times during the transition period. Any kind of significant change and some people walk away. Now the work begins to start growing and expanding the site footprint. Most of my work in the coming months will be about SEO, social media, aggregators, and content. We're investing pretty heavily into Facebook and our new page has about 2,000 likes. Our Twitter account is trudging along and growing as well.
It's impossible to not think about traffic at all but at this stage of the process, I try not to prioritize it. Right now it's about laying the foundation of a site with a breadth of quality content that it draws in new users. Because the best way to draw in new users is to make them know you exist (social, SEO, aggregators) and then engage them with good content.
And that part is a grind. Brewer Fanatic is about 13 months old now so we have one month of YoY data. We're currently sitting +95% in users YoY and we didn't launch that nearly as strongly as we launched here.
We're in it for the long haul and it's... a long haul.