I want to make a distinction without beating a dead horse. Dead means relatively few are frequenting Clark Street establishments at any point. In that case, Wrigleyville is RARELY dead during the week or winter, especially when Loyola and DePaul are in session. It may not have the same traffic as during a gameday, but none of these businesses are hurting for cash. All this development does is increase residents into an already congested area of the city. It does not expand Clark or Addison to four lanes to account for increased traffic. It does not bring in increase the prospect for commercial revenues beyond what currently exists. There are three grocery stores within a half mile radius of Clark and Addison: two Jewels (one under construction) and a Whole Foods. I believe that any big box retailer or non-bar/restaurant will not have the level of success expected because it really doesn't cater to the type of crowd that currently exists in that area. The only store I see succeeding would be a Walgreens because there's nothing like that in the immediate vincinity. To me, the sole benefit is a hotel in the area, but really, if the prices are comparable to downtown (which I have to imagine they will be), what's the point?