Well, not necessarily. The best team and the champion aren't the same thing, especially given the nature of the NFL playoff format. That said, the analysis is still a bunch of nonsense. I can't see any measure being worthwhile other than winning the Super Bowl. If that's not the measure, then it's just blowing wind. Therefore, if your system isn't predicting Super Bowl winners -- it's rather pointless. We can argue who's good and who's not until we're old & gray, and still accomplish nothing. I guess that's why you wind up with articles like this in the offseason: people want to argue pointlessly about stuff. For me, who wins the Super Bowl: they had the great season, they had the success. After all the pontificating about who might be good and who might not be, that pretty much ends it for me. What I'm saying is that there's a team out there that is intrinsically the best. It may not manifest itself in the results, but there's a team out there that has a (marginally) better chance than the rest to win it all. It can be difficult to measure, and even if it were measurable, it's not going to predict the Super Bowl winner all that often because the Super Bowl winner is just the last team standing after a group of team qualifies for the playoffs and then purposefully eliminates all but one team in a series of single elimination one on one match-ups based on a bracket. Lots of things stand in the way of a team becoming the last one standing. I don't know if what I'm trying to say there makes sense, but basically, the best team will win the Super Bowl sometimes, but the Super Bowl winner isn't necessarily the best team. Had the Cardinals held on at the end of last year's game (when they very easily could have), for instance, they would've been the Champions, but I think very few people would argue that they were the best team in the NFL last year. The year before, the Patriots were probably the best team in football by a decent margin but lost to the Giants in the big game. The fact that there's so much parity in the league and the fluky nature of the game itself makes it even harder for me to say that whoever wins the Super Bowl = the best team. I guess I've always separated the idea of the "best team" and the "champion," though. The latter is a result. It's the one that came through, after the fact. It's the one that ultimately performed the best in terms of winning football games and winning important ones. The former is the one who simply had the best chance to come through. Can be the same team, but not necessarily.