Teams get ripped for kicking field goals to pad leads too. 4th and Goal is a no-win situation for a team with a huge lead in a football game. A field goal is reasonable, and expected, on 4th and goal. A TD is not when the lead is that big. It is classless. Because either way, the points are meaningless. If you kick the FG, you're going for easy, gimme points. I have heard of many teams that will never kick field goals on 4th down when they're up big. Besides, the play you're talking about, Texas was up 37-13 with 10 minutes left to go in the game. That's not an overwhelming score like you're making it out to me. I would guess that most coaches would go for it on 4th and goal from the 1 yard line in that situation. I've seen much, much worse examples of running up the score, like Steve Spurrier, or Ohio $tate throwing deep on Illinois with under 3 minutes to go in this year's contest and a 38-3 lead. Mizzou hadn't scored since the first quarter, it was a rout by that point. There wasn't any doubt about Mizzou coming back, FG, TD, or no score.