It's amazing how the entire Wrigley thing has escalated. I remember going to Cubs games with my Dad and half the ballpark was empty........on the weekend, no less. It all changed in 1984. Not really. It was really easy to get face value tickets from 85-98. By the end of 98, tickets were hard to get. 98 changed everything. The disaster of 99/00 eased some of the demand, but by then people were hooked and preseason sellouts were the norm. 2003 solidified it and now it'll take a lot to deflate that demand. Well it changed everything for me as a Cub fan. In '84, I went from being a Cub fan resigned to just watching a loser forever, to a Cub fan who was going to get his head chopped off the block actually hoping for a winner. It became a much more tragic, highly-charged experience.