The word irrational wasn't chosen for it's truest definition of the word, but the way Andrew Friedman used it. Essentially, that unless you get "irrational" or go beyond what you were originally comfortable with, you'll always finish second on every player you want. And yes, Theo was irrational in that sense. Torres for Chapman was an overpay. A necessary overpay, but an overpay. And while I still think on the day of the trade the Cubs had logic behind Jimenez/Cease, we could also claim that was a bit of an irrational overpay. Let's also not forget, while we typically remember that Heyward was a "seven" year contract, to get that done, the Cubs offered one of the earlier opt-outs; essentially letting Heyward walk after just a few seasons if he was still good (sadly didn't work out). They won a bidding war with Boston for Lester. In some aspects, like a deadline deal for a true WS favorites, there are things that Hoyer hasn't been in a position to do yet, but others of these he's been in a position to make, and has yet to do that.
No one has asked the Cubs to buy high and sell low. No one here is confused as to how this works. Let's stop moving goalposts of my post. My post isn't a misunderstanding of how being a VP of baseball ops should work in theory, it's questioning whether or not Jed Hoyer has the killer instinct to go out and win bidding wars for elite talents, has the stomach for the types of trades in which real prospect capital is leaving for real established MLB talent, which are two things you need if you're going to run a top-5 market in baseball. Thus far, even when he "wins" a free agent contract like Swanson, I think it would be fair to ask "who exactly was he bidding against when that contract was signed?" There was some maybe rumored interest from LA and maybe some rumored interest from Atlanta...but did the Cubs win that so much as Swanson and the Cubs were the best remaining fit? It's been a quality piece of business in year one, and I'll concede that, and it's not the point of that question. The question is the process.
Jed Hoyer's managed to sell a lot of people on his vision. That's great. I say this as someone who's defended Hoyer many times in the past...his vision is waning on me, If you want to keep believing in the process, that's fine and your choice. But Jed Hoyer wouldn't be the first, or the last, guy in charge of a franchise who simply didn't have the killer instinct to take a good enough team above that level, either, and he's starting to wade into that territory for me. There's offseason left to accomplish things, but the Cubs haven't shown any initiative to acquire the types of impact talent that was available, either in FA or trade, in long-term contract land or trading for players with one year left. At some point the Cubs need to begin to be okay with trading from their prospect capital, with being okay at going after the best of the best. There will never be a perfect player at a perfect time. It's time for Jed Hoyer to get a little irrational.