I think its slightly different with Chicago than LA or Boston. We are talking about Michael Jordan, universally proclaimed GOAT, just about every player in the NBA today grew up idolizing him. And we're talking about LeBron James, easily the best player in the NBA today and many people talk of him as someone who could potentially usurp MJ as GOAT. We're not talking about Kevin Garnett, as good as he is, coming to play in Boston under the shadow of Larry Bird or Bill Russell, both top 10 all time players. Someone in the stratosphere like LeBron is already thinking about their legacy. He already knows he will go down as an all time great, that's not a big issue for them. He wants to be up in that rare air, if not better than Michael, his right hand man on the NBA pyramid (sorry for stealing Bill Simmons terminology). If he comes to Chicago, the only way he will be judged, not only by Bulls fans but by all basketball fans is how he does compaired to MJ. And it would be hard to live up to Jordan's standards in Chicago. If he doesn't win 6+ championships in Chicago, he will never be considered greater than Jordan as fair or unfair as it is. If we doesn't win at least 3 he won't be anywhere near the discussion. He won't get a statue outside the UC for less than that. Meanwhile, if he stays in Cleveland, he can bask in the glory of being the hometown hero. He will be forever immortalized by Cleveland fans regardless of how many titles he brings in. He still stands a chance of being compared to MJ even if he doesn't win 6 titles. Maybe LeBron, being the ego driven superstar he is, won't shy away from a challenge like Chicago. But my guess about great NBA players is, deep down they are insecure about their place in history. Everyone needs a source of motivation to get great and stay great. After money is no longer a source, after status among active players is no longer a source, and after winning a championship is no longer a source, place in history remains. Just one man's opinion.