You can always parse results to tell yourself a story that reconfirms whatever biases you have, so in general, people shouldn't do that. However, when it is a player's first season starting with a bunch of rookie and second-year receivers (somehow, exclusively), it's maybe allowed to weight the second half slightly higher than the first. And then there was the playoffs...
I'm not saying Love is Tom Brady, but the Packers would be crazy not to shove a large pile of money in his direction.