I just think the underlying premise is flawed, that the way to make baseball more popular is to shorten games by 10 minutes. People who didn't like it before still won't like it, and fans who enjoyed spending a day at the ballpark would have that experience cut shorter (for the same price). I think you're making a lot of assumptions here. I don't think there would be the emphasis there is on pace of play/length of games if there wasn't data that suggested it would bring more eyeballs, or at least retain them. I just don't buy that more people are watching or staying tuned in if a game is 5-10 min shorter, I don't care what the data says. It's like the NBA changing the hack-a-shack rule, because "it was boring." I don't think any more people are watching NBA games this year because of that rule change.