completely anecdotal caveat: I know of a guy who voted trump, followed bannon and glenn beck, touts bitcoin, loves to make incendiary comments "as a joke", shares "to own the libs" memes, who used the pepe as his avatar on a company's slack. Several employees complained, boss called him in for a dressing down, he disavowed any knowledge of the nefarious meaning. He's obviously lying. That's what I think about every time I see somebody who uses this stuff pretend not to know what it is.