Do you really care what the place is called? I think the implication that the name means nothing is absurd. I agree it would not be the end of the world, but the name "Wrigley Field" does carry weight, and is an iconic name. And when it's called Wrigley Field at Boeing Park, people will still refer to it as Wrigley. I'd be interested to see how WM. Wrigley Jr. Company handles these negotiations. I doubt they offer as much as some companies would to change the name, but they've been enjoying a free ride, so to speak, with the naming rights for several years. They may find it worth while to spend several million to keep it Wrigley Field plain and simple. And the Cubs may find it better to take a little less to keep it Wrigley Field as well. Zell is out there talking about selling things off bit by bit to drive up the total price right now. He's floating the idea of a name change as a way of giving the new owners a trial balloon to judge how hard it will be to pull it off. My guess is the new owner will buy the Cubs/Wrigley/Comcast for around $1B, and they will then sell naming rights while trying to keep Wrigley Field in the name. Frankly, I would much rather see them stay in Wrigley Field, and Wrigleyville, and have naming rights, increased ad sales, grandstand renovation and all the works, than see them move to some god forsaken megamall in the suburbs.