The compromised football sightlines at Wrigley didn't keep the Bears from selling tickets, and similar setups in Milwaukee, San Francisco and San Diego thrived. Ryan Field wins on sightlines, but Wrigley wins on accessibility from the city and desirability - Wrigleyville is a far better pre/post hangout than the NU campus. Football fans like the neighborhood just as much as baseball fans. I think the Cubs were inspired to go forward with football despite the rules setback dealt by the Big Ten. NU could happen again, and they might get ND to come once in a while. A Big Ten title game is a pipe dream so long as Soldier Field is a candidate. Long-term, it is conceivable that the family would look to a full-time college football partnership to help finance improvements to the park. Schools with far less revenue potential than DePaul and UIC have started D1 college football programs in recent years. Season ticket sales is their priority, though, not single game tickets. Season tickets went up 40% this year, in large part thanks to this game, but next time around people would know that they'd be able to get tickets on the secondary market for less or even through tickets.com after some are released. There was the feeling when NU was selling season tickets that you'd be left out if you didn't buy season tickets. Hell, some Illinois fans got season tickets for what turned out to be for no reason. When you're charging more than 3x the amount for a game at Wrigley to season ticket holders than a game in Evanston, I don't see it working more than once. It was fine for the Bears because that was their home They also had temporary bleachers which made a big difference, though I heard the LF bleachers turned out to be pretty good. But when you have a high % of season ticket holders who have good seats and also skew towards the older side, a repeat isn't going to make them happy at all. Besides, they're going to be investing in the athletics facilities pretty shortly. They're spending a $1 million on a survey/evaluation of their current facilities to get plans for the future. There's going to be a different Ryan Field in 5-10 years and the timing of moving another game to Wrigley wouldn't be ideal on that alone. I don't see any other school moving a game to Wrigley based on limited attendance alone. The last time Illinois played in Evanston (2008), the official attendance was 32k. Not many schools will benefit from a 41k seat capacity. I'd imagine the Cubs will try to go for a bowl in the next bowl cycle starting in 2014, similar to what the Yankees have done. They'll be in a tough position in the midwest, though. I'm not sure how high up in the bowl selection order process they could get themselves. And they may have to go for it without having another football game take place there between now and then.