It's an existing rule, unfortunately. But it's not like the NCAA cares about the Sugar Bowl. They get a lousy $12,000 from it, attendance/ratings wouldn't really be affected either way, and there's no permanent damage. Even if ratings did take a bit of a dip, I don't think it affects how the Sugar Bowl and ESPN can negotiate sponsorships and ad time in any significant way. By the way, this happened 13 months ago. The reason for the 5th game on the suspension is believe the players never reported it even after the "learned" the rules. Honestly, I'd probably rather they miss 5 games next year instead of the bowl game this year and then 4 next year. It's probably more damaging to their careers.