I think you're conflating the media scrutiny, twitter-centric, social media, ubiquitious cell phone camera era of today with Jordan's time. How exactly am I doing that? My point is that people knew about Jordan's negative qualities by the time of the Dream Team. Plenty of articles brought it up and you had a huge book in The Jordan Rules. By the time he retired the first time you had plenty of scuttlebutt/jokes about his gambling and the porn stars and such, no Twitter required. The biggest thing people are skewing here is the difference in perspective of Jordan the person/player and Michael Jordan: Insanely Famous World Celebrity. There were tons of people who weren't Jordan or Bulls fans who would where Jordan jerseys and t-shirts and shoes because of Jordan the brand and the status that came along with rocking that gear. Like I said, time has effectively rehabilitated almost all of the Dream Team members (some simply didn't need it like Robinson). Everyone talks about Jordan and Bird and Magic and Barkley like they're the essentially universally beloved figures they are today. Back in the days tons of people couldn't stand each one of them, and looked at them as being the villain. People did that, but yes, still would wear the gear and respect the game and marvel at their ability. Think about how Kobe and LeBron are effectively villains today, yet look at the ridiculous amount of merchandise they move and just the sheer omnipresence of their celebrity globally. People will likely have the same type of hindsight perspective about them 20 years from now just because of how famous and talented they are.