My point is that back in 2002 when they were 6th in the Central division, 2003 when they finished 8th in the Central division, 2004/2005 they were first round exits, They made it to the second round of the playoffs in 2006, but DNQ in 2007. Then it was known that they lacked an inside presence but they sign Ben Wallace who everyone knew couldn't score and was undersized on the decline. My point is that this team in fact DID need a major shakeup and rebuilding phase because this team had been toiling for years in mediocrity without much in terms of trades and quality FA additions. No, stop, backtrack; you still haven't explained how you know they're worried about losing ticket sales due to rebuilding. Their ticket sales were great all of the years you listed, so why would they suddenly go south if they decided to "rebuild?" They were selling out when they sucked. I never thought nor said that they were 'worried about ticket sales.' My thought is that they WERE being overly conservative because they don't want to rock the boat and to disrupt their business from profiting. Fans have been selling out the stadium with some medicore middle of the pack teams. Now with the arrival of Rose, perhaps the pressure will finally rise. I'm going over the history of this franchise in the last 10 years and none of it really inspires confidence that they will do what is needed to field a powerhouse title contender to rival OKC or the Heat. Well, a team like the Heat didn't exist before, so looking for examples in the past of how they should or shouldn't approach such a team is faulty. Secondly, you don't have to be a "powerhouse;" trying be a "powerhouse" all but guarantees a very short shelf-life for your team with the way the finances are currently constructed in the NBA. Hell, I don't even know what you think a "powerhouse" is. Is OKC a powerhouse? Gonna have to disagree with that. Are the Heat a powerhouse? If so, how can you possibly expect them to model that type of team construction?