If every cent of advertising money went to the team, I wouldn't be so opposed to it, but I really enjoy the game less when I have to stare at tractor supply ads posted on the outfield walls. Besides, how much of the new profits being made frm the ads already in place, the higher ticket prices, and the new bleacher seats are really being put righ back into the team? I'm not against new ownership, including Cuban, but I don't want to see Wrigley Field turned into a giant billboard.