It's a dead horse, but as long as our team keeps playing at WRIGLEY Field, this type of complaining comes off a bit ridiculous. Pretty much since the beginning, baseball fields have been field with signs advertising commercial products. Baseball and advertising go waaaaaaaaaaaaaaaaaaaaaaaaay back. I actually think naming parts of the stadium or the innings, etc. is actually LESS intrusive than most of the advertising baseball has been a part of and invited in over the last 100+ years. Wrigley Field is named for the former owners of the franchise, not for the gum. It just happens that the former owners also owned the gum company. It's pretty hard to seperate Wrigley the man from Wrigley the gum/company, especially when the stadium was renamed. They can say all they want...old man Wrigley was no dummy. If he didn't know that name on the stadium wouldn't be a huge source of advertising, he wouldn't have been as rich as he was. Officially, it's named after the man. Unofficially, well, the guy also named his gum after himself, too. The Wrigley name was a huge product in and of itself back then. It's not like he was dead at that point and they were naming it in his honor. Hell, the place was known as "Cubs Park" before Wrigley slapped his brand on it...what was wrong with that? Or transferring over the old "West Side Park" name? It's a bit of a cheat to let companies that use a family name off the hook just because it is a family name. Besides, I'll still stick with the rest of my post, too. Baseball and advertising all over the fields and stadiums have gone together practically since when professional baseball was first started. I simply don't understand how sponsoring a section or inning or stadium is somehow more intrusive than the ads in the stadium and around the field, something that has been around almost from the beginning! I don't like it, but I can accept stadium naming and section of stadium naming and ads on the walls (as much as I hate them). But advertising is a forever escalating game. Everyone has to be the next trendsetter. I will bet EVERY penny I will ever make in my lifetime that within the next 20 years ads will show up on uniforms. I know they rejected that idea several years ago, but it'll be back. And I stick by my franchise naming idea. I could very easily see a massive corporation buying a struggling franchise like the Royals or Devil Rays and naming them after themselves or one of their subsidiaries. It'll happen one day. My prior question about nothing being sacred anymore was rhetorical. Nothing is sacred anymore, and the very few things that are won't be for long. The bottom line is, as long as there is money to be made, it'll be done.