There are several other entities the Tribune could sell before it it would sell the Cubs. Why sell one of the more profitable arms of your corporation? because the Cubs are not a part of their core business. I think they would sell off some of their peripheral businesses and concentrate on what it is they do best, which is media. So... "We're going to sell off the Cubs, even though they're a big money maker for us. And we're sticking with what got us here--our newspapers, even though we're running into heavy competition with the Internet, which is draining our circulation. We're also keeping our local television stations across the country. Yes, there are more viewing options than ever before, but we think the WB is going to turn it all around for us." Selling the Cubs may stop the bleeding at Tribune Co. But it would only be temporary. The Cubs are not keeping the Trib afloat.lol They are a very small stream of revenue for a multi billion dollar corporation. Yes, I think they should concentrate on what it is they do best which is media, find new ideas to generate revenue from their CORE business, which does not include the Cubs. If they don't turn around their core business it really doesn't matter what the Cubs bring in. Also, WB is a blip on their screen. Newspapers are their business that is what they need to focus on. Incorporate the digital media, internet into their businessplan. Believe me, I understand what you're saying. I'm just incredibly skeptical it will happen. I think the Cubs are too closely affiliated with WGN-TV, WGN radio and--even though they hate to admit it--the Chicago Tribune to be sold off. Other entities will find their way to the chopping block before the Cubs do. I don't know that it is going to happen anytime soon, I am just making the case as to why they should do it, and why it may happen. Again the only thing that is slowing this down is the 450+ million dollar capital gain they would have to pay taxes on. Ah, yes, that little Capital Gains Tax thingie. Forgot about that one.