Marketing Job w/ Boston

[Benchwarmer]

Here's a real good job with Boston. Good luck!

 

Marketing Director - Boston Red Sox (Boston, MA)

 

POSITION OVERVIEW:

The Director of Marketing will report to the SVP/Marketing and Brand Development and will oversee branding, advertising, social media and fan clubs. In this critical role, the incumbent will partner with cross-functional teams throughout the Club on all phases of marketing plans and brand creative. This role will be responsible for managing and motivating a team.

RESPONSIBILITIES:

Advertising/Brand:

• Drive and manage the organization’s brand strategy, advertising and marketing, including the implementation of all brand marketing campaigns.

• Develop annual business and marketing plan with strategies and key metrics to drive brand and revenue growth where applicable.

• Create metrics and conduct research to measure the effectiveness of the Red Sox brand in-advertising and marketing campaigns.

• Provide strategic direction to outside agencies that are involved in annual campaigns.

• Coordinate and oversee brand consistency across multiple departments including Communications, Creative Services and Public Relations. Integrate brand strategy throughout all of our collateral material, organization messaging, Speaker’s Bureau, website, email, broadcasting and social media platforms. This will include all internal and external messaging.

• Manage key internal relationships with Ticketing, Corporate Sales, Ballpark Entertainment and IT to create events and activities that drive lead generation for new sales and value enhancement for existing partner relations.

• Develop and activate the plans to facilitate the corporate partnership promotions keeping in mind brand and ticket sales objectives.

• Create annual marketing and promotional calendar so that key departments can work together to execute year-round fan outreach objectives keeping the team relevant 365 days 24/7.

 

Website/Social Media:

• Oversee the content for all social media platforms, Facebook, Twitter, YouTube, etc.

• Help assist traffic-driving efforts for website.

• Identify benchmark metrics for redsox.com and Red Sox social media outlets.

o Oversee website development and all video content in concert with MLBAM.

o Develop and implement all relevant mobile marketing initiatives for the Brand in concert with MLBAM.

Fan Clubs:

• Oversee the development and sales of the Red Sox Nation and Kid Nation platforms.

• Develop strategies and promotions to increase fan club memberships and enhance Red Sox brand.

CHARACTERISITICS / QUALIFICATIONS

• The successful candidate will be a proactive, collaborative and responsive team leader who combines a strong creative acumen with an analytical background to enable the Red Sox to meet or exceed brand goals.

• Bachelor’s Degree is required. MBA is strongly preferred.

• 10+ years experience in brand marketing role with strong focus on B2C marketing.

• Minimum 3 years of experience in a strategic and creative marketing leadership role managing a team.

• Must be able to work nights/weekends to attend Red Sox home games and events.

• Thorough knowledge of digital media, including website and mobile communications.

• High energy individual with a strong sense of urgency to deliver results.

• Confident and assertive with an ability to effectively influence others.

• Strong verbal and written communication skills.

• Excellent Excel and PowerPoint skills.

[Soul]

Excellent Excel and PowerPoint skills.

 

 

OH, well that rules all of you bozos out.

 

 

 

 

 

Good luck :)

[Hairyducked Idiot]

Excellent Excel and PowerPoint skills.

 

 

OH, well that rules all of you bozos out.

 

 

 

 

 

Good luck :)

 

 

I would have been perfect but I only use OpenOffice Calc.

[imb]

http://towers.wpi.edu/artimages/issues/2010-03-02/640/Curt_Schilling.jpg

[Clem Fandango]

=D>

[Guest]

Awesome.