Yankees officially lower $2500 seats

[jersey cubs fan]

They are $1250 now, 1200 down to 600.

 

If you had already purchased the $500 and up season tickets, you'll get some money back.

 

Can't believe they didn't react sooner.

[Guest]

Still about $1250 too much, IMO. :yahoo:

[cubsfan1947]

Here's the article from today's WSJ:

Yankees Slash Prices to Fill Costly Seats At New Park

By MATTHEW FUTTERMAN and DARREN EVERSON

 

Acknowledging their prices were too steep even by Yankees standards, the 26-time world champions announced a plan to fill thousands of empty high-priced seats by reducing prices and giving away much of the unsold inventory.

 

The plan, announced by Yankees Managing General Partner Hal Steinbrenner Tuesday afternoon, rewards the seats to season-ticket holders who have purchased premium tickets in similar sections and hopefully ends an embarrassing first month of the season for the New York team and its new $1.5 billion ballpark. The stadium was designed before last fall's collapse of the U.S. economy at a time when New York's business community was still willing to spend a premium for the best sports and entertainment the region had to offer.

 

The unsold seats, some priced as high as $2,500 were creating an odd spectacle at the new park: While the rest of the stadium was packed during the baseball team's first homestand, many of the best seats located closest to the field sat empty. Mr. Steinbrenner said that 85% of the stadium's premium locations have been sold, but that a few hundred of the best seats for every game haven't.

 

The Yankees cut season-ticket prices on some of their premium seats by as much as 50% -- to $1,250 from $2,500 for some seats and to $650 from $1,000 on others. Customers who purchased such season tickets will receive their choice of a refund or a credit.

 

In addition, the team pledged to dole out complimentary tickets. Fans who bought $2,500 first-row season tickets in sections 16-24A will receive an equal number of free first-row seats for each of this season's remaining regular-season games. There are also complimentary-ticket provisions for fans who bought season tickets at $1,250, $850, $600, $500, and $325 per game.

 

"They designed it in a very different economic time," said Rob Tillis, principal at Inner Circle Sports, a New York sports advisory firm. "The question is what does this portend for the Mets, the Jets and the Giants, and their new stadiums and the high-priced inventory they are trying to sell."

 

Mr. Steinbrenner said the team reviewed its pricing "in light of the economy," and stated the changes were for the 2009 season only.

 

For Philip Dinhofer, a Long Island, N.Y., lawyer and 20-year season-ticket holder who owns two tickets at $325 per game a dozen rows behind home plate, the new plan means two extra tickets for every other regular season game beginning later this week. Mr. Dinhofer said he appreciated the gesture but season-ticket holders really need a rollback in prices.

 

"The starting price is so high they've killed our opportunities in the secondary market," said Mr. Dinhofer, who, like many season-ticket holders, has struggled to sell tickets he can't use. "We can't move our tickets."

 

Write to Matthew Futterman at matthew.futterman@wsj.com and Darren Everson at darren.everson@wsj.com

 

To high a price for an inferior product IMHO. :-({|=

[Soul]

The market at work. Don't buy, and the price will come down.

[hardcorecubfan]

1200 is still 250 more than my house payment, reducing it to 600 is still 300 more than my truck payment.

[jersey cubs fan]

1200 is still 250 more than my house payment, reducing it to 600 is still 300 more than my truck payment.

 

There are probably many people who would much rather go to a Yankees game than live in your house or ride in your truck.

[Gingerballs Lives]

1200 is still 250 more than my house payment, reducing it to 600 is still 300 more than my truck payment.

 

There are probably many people who would much rather go to a Yankees game than live in your house or ride in your truck.

 

 

I don't know, have you seen their team? Nick Swisher is hitting cleanup.