Yellow Book v. Yellow Pages

[jyoung55]

Ok, I'm trying a little unscientific poll to help me choose my advertising scheme for my new business. Hopefully, this can become as epic as North Dakota v. Death although I somehow doubt that.

[Roast]

Yellow Book. Not because I think it's good or anything, but rather because It's what shows up on my doorstep. Not that I think it's bad either. Just convenient.

[Tracer Bullet]

people still use phone books?

[Roast]

people still use phone books?

Not when I'm in chicago. But back in indiana where lots of businesses don't have their own websites and I still want to contact them, yes, all the time.

[lloydo]

people still use phone books?

 

No kidding, the inter webs are so much easier to use. Phone books make great door stops.

[Ding Dong Johnson]

internet

[Derwood]

people still use phone books?

Not when I'm in chicago. But back in indiana where lots of businesses don't have their own websites and I still want to contact them, yes, all the time.

 

businesses don't need their own websites to be listed on yahoo yellow pages or google

[jersey cubs fan]

people still use phone books?

 

No kidding, the inter webs are so much easier to use. Phone books make great door stops.

 

It's so much more convenient to take the 30 seconds to open the book and find what you are looking for than going to the computer. I use whatever shows up at my door once a year, no idea what it is. But it has restaurant listings and liquor stores.

[Derwood]

I usually scan the new phone book for any useful restaurant coupons and then banish it to the closet.

[biittner77]

We live in a pretty rural area. My wife determined that for her business (insurance/ investments) the phonebook ad was a waste of money.

[jersey cubs fan]

We live in a pretty rural area. My wife determined that for her business (insurance/ investments) the phonebook ad was a waste of money.

 

Yeah, their are a limited number of businesses that can benefit from being in there. Taxi/car services are probably the most frequently used.

[jyoung55]

We live in a pretty rural area. My wife determined that for her business (insurance/ investments) the phonebook ad was a waste of money.

 

Yeah, their are a limited number of businesses that can benefit from being in there. Taxi/car services are probably the most frequently used.

 

I am opening my own law office and have signed up for a very modest listing in the yellow pages (which is what is most significantly used in my area) and was considering something similar in the yellowbook. But I am now rethinking that because it appears the only people on here and in my facebook network that use yellowbook are from the Chicago area. Statistics say that 65 all the way to potentially 85% of my business will come from referrals anyway so I'm thinking its not potentially worth it.

 

Thanks for all of your help. Further comments appreciated.

[B]

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