Rangers Take Name Back from Ameriquest

[vance_the_cubs_fan]

The Rangers bought the name of their stadium back from Ameriquest. Ameriquest Field is now Rangers Ballpark in Arlington.

 

Link.

 

The Rangers announced on Monday that they are taking their brand back and combining it with the former name of the 13-year-old facility on Ballpark Way. Effective immediately: Rangers Ballpark in Arlington.

 

"I feel great," Rangers owner Tom Hicks said. "We're getting our brand back. Based on our research with our fans, the prevailing feeling is that our ballpark is our biggest asset and we needed to have our brand on it."

 

Three years ago, the Rangers negotiated a 30-year, $75 million agreement with Ameriquest Mortgage Company. Since then, Ameriquest has been caught up in a number of difficulties, including layoffs, outlet closings and lawsuits.

 

But club president Jeff Cogen, who negotiated the end to the agreement, said the Rangers were more concerned about getting their name back on the ballpark rather than what was happening with Ameriquest.

 

"It's all about the brand," Cogen said.

[Balsa]

That's great. Hopefully, it happens more often.

 

There's nothing I detest more than companies buying out the right to name ballparks.

[Electron Blue]

That's great. Hopefully, it happens more often.

 

There's nothing I detest more than companies buying out the right to name ballparks.

 

I hope we can get that damn gum company's name off our ballpark!! ;)

[Balsa]

That's great. Hopefully, it happens more often.

 

There's nothing I detest more than companies buying out the right to name ballparks.

 

I hope we can get that damn gum company's name off our ballpark!! ;)

In defense, it was the owner's name, not necessarily the gum company. :wink:

[Butterscup1679666578]

Get rid of the Rangers in the name and call it "The Ballpark in Arlington" once again.

[A New Era]

That's great. Hopefully, it happens more often.

 

There's nothing I detest more than companies buying out the right to name ballparks.

 

I hope we can get that damn gum company's name off our ballpark!! ;)

In defense, it was the owner's name, not necessarily the gum company. :wink:

 

Yeah. Kinda like "Sam's Club". .