Then you're ignoring what's right in front of you. What, people watching soccer? It's the [expletive] World Cup and the American team isn't bad. What do you expect? A lot of you were turding it up over curling some months ago. Yes, that soccer's popularity has increased from four years ago. The US television rights to this World Cup went for $425 million, compared to $40 million for 2002 only after the MLS paid so the games weren't only on Spanish language channels (sorry, haven't found 2006 numbers). US, our poster, talked about the increase in MLS attendance. The send-away game for the US drew 55,000 fans (wish I could find the same number for 2006, I'm certain it would be much less). As a nation we purchased more tickets for this World Cup than any country besides South Africa. The Champions League final was televised on broadcast television (Fox) on Saturday afternoon -- bumping the Yankees-Mets game (though the ratings were disappointing -- club soccer has a long way to go here). In 2004, you had to pay-per-view to watch the Euros, in 2008 every game was on ESPN/ABC. The popularity of the sport has empirically increased, and I don't think it's my rose-colored glasses that feels the increase is palpable too. What was the proportion of tickets purchased to population? And why on earth would joe sports fan watch the champions league final?