well, no, no it isn't. because, see, when you step into Wrigley, it's still actually 2007, not 1933. It's not a museum. The truth is, the Cubs have been extremely great about not simply tearing it down and building a luxury-suit riddled throwback park in Naperville, as that would actually keep them up with the other teams (as far as park revenue). let's not act like the cubs are doing us any big favors. these ads are embarrassing. our pristine ballpark is becoming a parody of its former self, and people like you are stepping up and telling others the cubs are being nice to us. as soon as the cubs figure out a way to swing it so that people won't get mad and they won't lose money, they'll start working on a new ballpark. I guess you haven't noticed how just about every other team in baseball has built a new ballpark, including the recently announced plans for a new yankee stadium. The Cubs are indeed doing us a favor by only putting Under Armor logos on the doors and not building Tribune Park out in Batavia Ridiculous. Just as many people go to games to experience Wrigley Field as go to experience a Cubs game. "Wrigley Field" is just as much of a draw, if not MORE than "The Cubs". which, many would argue, is the very reason the front office isn't compelled to put as much effort as they can into fielding a winning club, as the place will be packed one way or the other. Personally, I'd rather have a championship team than a quaint ballpark (if I had to choose one or the other). Don't get me wrong, I love Wrigley and don't want it to go away, but the fact that people go there just to go is a problem in many ways so you like the ads because they may upset the fans? what is the argument now? also, the whole "championship team over quaint ballpark" is just a waste of time. a few years from now, im pretty sure we're going to have neither. There is a big difference between "liking the ads" and "not caring about them". I fall into the 2nd category. Would I prefer they not be there? Sure, but I'm not getting my panties in a bunch about it now that it's happening ooooo what color are they