well, no, no it isn't. because, see, when you step into Wrigley, it's still actually 2007, not 1933. It's not a museum. The truth is, the Cubs have been extremely great about not simply tearing it down and building a luxury-suit riddled throwback park in Naperville, as that would actually keep them up with the other teams (as far as park revenue). let's not act like the cubs are doing us any big favors. these ads are embarrassing. our pristine ballpark is becoming a parody of its former self, and people like you are stepping up and telling others the cubs are being nice to us. as soon as the cubs figure out a way to swing it so that people won't get mad and they won't lose money, they'll start working on a new ballpark. I guess you haven't noticed how just about every other team in baseball has built a new ballpark, including the recently announced plans for a new yankee stadium. The Cubs are indeed doing us a favor by only putting Under Armor logos on the doors and not building Tribune Park out in Batavia As soon as they figure out how to move without losing the Lincoln Park beergarden crowd and pissing off half their fanbase , they will. These ads are just little steps towards that day. That's going to be pretty tough to figure out. They've already laid the groundwork with their contentious relationship with the neighborhood. The city isn't helping much either by declaring Wrigley a land mark, making any renovations more burdensome. The Cubs have had a contentious relationship with the city and neighborhood for years. This is nothing new. How are you going to turn Cubs fans against Wrigley? People are saying "as soon as they can figure out how to not piss off the fans." How exactly are they going to do this? The fact is, if you put last year's team in some new ballpark in the burbs, the Cubs probably cut their attendance by a third. The Tribune company knows this. They put an ad on the outfield doors. Let's not lose are mind about how the park is now a parody and this is the first step in moving the Cubs. True, the attendance would have been down last year-the attendance would probably be up overall if they went to a new ballpark though. I'm not advocating them going to a new ballpark whatsoever, but it probably would improve average attendance numbers. I don't think it would. The Cubs are perennially 6th in total attendance. It's not because they are good. If they built a larger stadium in the burbs and have teams as bad as they recently have had, I doubt they would match Wrigley's attendance numbers. the Cubs are 6th in attendance because they sell out a 38,000 seat park. If they had a 45,000 seat park, the % of tickets sold could go down but the overall attendance could go up Agreed, but you'd be losing a ton of people that live in the city and go to games due to the location of the park. a TON. Plus all of the pilgrimagers