I actually just said something like this to my dad. Teams just go isolation with their best player and hope he hits a prayer. It's stupid. This sounds really stupid and old-timey of me to say, but the egos are such that the best player is always going to take the shot, everytime. If there was even some consideration given to passing the ball or just executing a give-and-go, the play suddenly becomes a little difficult to defend. As it is now, just overload the guy with the ball and watch him put up a horribly contested 3.