How deep was the season ticket holder list like, a year ago? Buddy got the 'sorry' email last year that had him about 100,000 on the list, and got it again this year that said he was like 8,000. Meanwhile, I dropped my tickets but I'm still in the season ticket holder facebook group, and it's nothing but complaints about how they are being forced to sell their tickets for like, $6 on Stubhub. Can't imagine that holds up over a few year period. Yeah i don't think he'd be ok with the Cubs being bad forever but the fact that he can charge the highest ticket prices in baseball (though to be fair they are a lot cheaper in April and May) and still fill almost 80% of the park despite the team being bad and people generally angry with the team says a lot about how inelastic the demand for Cubs tickets is. People may be less willing to buy an entire season up front, but go to Wrigley for a weekend game in the summer and there will be a minimum of 32k. Plus the Cubs payroll is about 2/3s of what it was 3 years ago, so if attendance is 80% of what it was in 2019 he still comes out on top (I think?). My thought, and maybe I'm misunderstanding how these numbers are being put together, is that a lot of the 31k so far (and hypothetical 32k this summer) are people scooping up $9 tickets on Stubhub from the full slate of season ticket holders, and it's my understanding that they ran through a huge portion of the season ticket wait list in this offseason between people dropping tickets and peoples name getting called and passing on buying them. It seems outrageous that would it would get to a point where there would be no wait list, not a full amount of season ticket holders, etc, but...maybe it wouldn't? Pretty much everyone knows how to use the secondary market websites now, and they're all seeing how cheaply they can go to the game if they use those and let STHs subsidize the Cubs for the rest of the ticket price. But those people showing up for $9 a ticket aren't going to walk up to the gate in a couple years and pay the face value if the thousands of season tickets available on Stubhub for every game starts to dry up.