I think the problem is that they spend 100 million when they could spend 10 million+ more. They look at the Cubs as something that should turn a profit. If it were strictly about turning a profit, the player salaries would be significantly less and they would not be paying the manager 4M/year on a team with 3M+ in attendance. The Cubs have gotten the wrap of being a team that doesn't spend to win based on past leadership. In truth, a team doesn't need 100M payroll to win a championship. IMO, the Cubs have increased the team payroll, in the last few seasons, in an effort to both counterbalance the negative view of never spending as well as to field more competitive teams. We can debate about some of the moves but it's clear that they aren't made on a team that isn't trying to win. Cubs tickets were a dime a dozen not that long ago. After the barren 1970s, -80s, and much of the 1990s, the team attempted to bring in a winning managment team. Andy MacPhail may be controversial now, but his hiring was suppose to signal a positive change in the direction of the team. Afterall, he has a winning resume (with the Twins). Similarly,the promotion of Jim Hendry, to GM, and the hiring of Dusty Baker, as the field manager, were both apart of the team's committment to winning. Obviously, the team still has a lot of work to do but I don't see the general failures as a specific desire to turn a profit at the expense of winning. I couldn't have said it any better. The people in here are starting to sound like Yankees fans. I'm not saying we need to become the Oakland A's, but the Cubs could spend 70-80 million the right way and win.