I think you would have to follow the Nets model right? Fun young group of scrappy players but no superstars, good enough to make the playoffs, financially flexible enough to quickly open up enough cap space for 2 max guys. Basically you just have to make your team appealing enough to be a viable team up spot. I don't think Chicago is in the top tier of NBA towns (and the FO's reputation around the league doesn't help), but I think its a strong enough market to be a spot where superstars would consider teaming up to play in. Tier 1: Miami, LAL, LAC, GS, Brooklyn, NY (based on market alone) Tier 2: Houston, Dallas, Chicago, Boston, Philly, Phoenix Tier 3: Orlando, Charlotte, New Orleans, San Antonio (Any other warm weather city) Tier 4: Most of the rest of the league Tier 5: Cleveland I don't understand why Chicago isn't in that top tier. I mean I agree with you based on how FAs choose cities in the NBA. Players always list Chicago as one of their favorite cities to visit, but I guess they just don't wanna live here? On the radio yesterday I was listening and the host (I think Matt Spiegal) mentioned how the Bulls need to get more creative to lure top FAs. He mentioned maybe selling a small ownership stake to Obama or trying to get Chance involved with the franchise. The Nets are popular now, in part, because Jay Z had an ownership stake and was involved with the team. They also hired a new GM who has done an outstanding job with the rebuild there. I totally agree with his point about creativity. Our ownership group doesn't matter and GarPax and the rest of our FO is not well regarded by players. Obviously, firing GarPax and revamping the FO would be the first priority but getting more creative as a franchise should also help tremendously. NY is big enough to overcome the weather and Chicago is not, is the logic. Hasn't held true for the Knicks, and just now worked for the Nets. The Bulls brand is really strong globally though. I don't know if that just doesn't resonate with players or its just harder to capitalize because its the team/Jordan that's strong and not the players. Or it just hasn't worked out yet, cuz timing and stuff just hasn't worked out. But including Global presence the Bulls should have a bigger built in market than the Nets. But if you're a KD maybe you don't need that global boost because you're already a top 5 global player. Plus the stuff about the organization. There was some lip service that JR actually has resonated with players from a business accument standpoint, but it's probably just lip service. Then plenty of rumors that many hate the Garpax regime. Outside of changes to management the new practice center was supposed to be good for attracting players since they'd be a true downtown team and not spending half your time in the north shore burbs.