to put it another way, on a per ticket basis (and of course taking into account seat location), i don't think there is a very wide chasm among high volume sellers on stubhub between the ones making the most profit (on a percentage basis) and the ones making the least. there's gonna be some that lean aggressive and some that hold out for more, but i think if you sell 80 tickets, for the most part, you're neither making a killing or losing your ass compared to someone else doing that same thing. when we're pricing our games on an individual basis, i'd imagine we're all trying to get as much as we can. not out of greed, but to cover as much of our STH expenses as we can. it's once you start selling the vast majority of your games that you're talking about making a profit off these seats, like this guy did. i guess that's very different from the way i originally said what i said, but it's really the basis for what i was saying all along. edit - as an aside, i actually think the biggest driving force behind that (how much you can profit over face value) is the section. we mentioned the problems in the STH thread where perception drives a lot of it. terrace infield boxes and upper deck infield seem to be really undervalued on the secondary market. or like if you have bleachers i think you can expect to consistently sell enough above face to cover the fees these days.