The question is: How bad do they need money immediately? If they need a lot of money immediately, they may sell it. If they're ok with just having the steady income, then they won't. To me it's like someone owning a property that they rent out, and that property has skyrocketed in value for some reason or another. Do you want the security of steady income, or do you want to get the maximum value out on the sale? With Hnedry at the helm, the Cubs will be average for years. People will catch on and stop going. Then the value will shrink.