I'm not sure your point? The conference is what it is. Cal has proven that if you recruit well and take care of your conference schedule you can get a high seed in the tournament. And really, outside of the big six conferences, only Gonzaga has shown to be able to keep that up consistently through multiple coaches. Remember, 15 years back, Calipari did exactly the same thing with Massachusetts, and they've faded back into obscurity since then. I'm not sure many coaches will jump at the chance to coach Memphis just because it's Memphis. They're in a second-tier conference, and I don't see any current coach from any of the big six conferences leaving their program voluntarily for Memphis (except for maybe DePaul). I think you go to far to say no big six coaches would leave for Memphis, but generally I agree with your points. There's probably at least 10 that would jump at the chance.