I could be wrong, but I think the added revenue of a jumbotron would come from the ads that run on the jumbotron more than attracting more fans. Yeah, I didn't consider that, but I guess it would bring in some extra dough that way. Might as well plaster the whole place with signage at that point, too. the cubs have the third-highest payroll in MLB; they really don't need to plaster wrigley with gaudy signs to compete with the rest of the league. I don't recall claiming that they did. I did say that if they were willing to put in a Jumbotron to pull in some extra cash, then they might as well go all out. Fact is, they don't need a Jumbotron or any extra revenue to compete with the rest of the league. Earning money is not the problem, spending it wisely is.