You are looking at this as the guy who started the site, of course you know the difference. But you are miniscule, and most people will only have vaguely heard about some bleacher something or other site that sucks balls. So they will lump you in with them and it's your fault, not theirs, for thinking people should automatically distinguish your site as valid. It's not a matter of people not being able to read the words. It's the fact that they are incredibly similar names, and one of them is much larger and very much regarded as junk. If you don't want to change it, that's fine, but you're fooling yourself if you think the only reason they would be identified together is because some careless readers don't automatically know the difference between bleacher nation and bleacher report. FWIW, I can never remember which one is which :shrug: This is all helpful feedback - even if I don't decide to change the name (I think the damage caused by the confusion is a bit overstated (including by me), and I think the damage caused by changing the name is understated), it's very valuable to have these things in the back of my mind. In my defense, my original comment had nothing to do with requiring or assuming that people automatically know the difference between "Bleacher Report" (crap) and "Bleacher Nation" (hopefully moderately useful Cubs site). It's about people having the link that says "Bleacher Nation" right in front of them and saying "Bleacher Report sucks. Don't go there." That is an issue of people not reading words. The situation more like what you're describing, when automatic recognition is the problem, is where a person sees a Bleacher Nation link and says "Bleacher Nation sucks, don't go there" when they were actually thinking of Bleacher Report (because, as you note, all they know is "Bleacher something or other sucks, and this is probably that Bleacher something or other.") And, in that situation, you're spot on - I'm screwed a bit, unless I change the name (or continue to do my best to get the word out where confusion is occurring). To dave's point: that kind of cuts both ways. If you're vaguely aware of both, but haven't become a "reader" of Bleacher Nation (i.e., a regular visitor, who, by definition, knows the difference between the two), it's hard to imagine a scenario where a different name would have somehow made you a reader. The name confusion issue is about eyes that never come to the site in the first place (because they think, "Bleacher Report? I'd never click onto that crap"), not about eyes that have come to the site and decided it wasn't for them. I didn't mean to hijack the thread into a discussion on branding. A genuine thanks for the thoughts.