That's not a bad idea on their part. You're a loyal customer who has shown a willingness to consistently spend money on a sports package year after year, so they figure they'll give you this other sports package free this year, and maybe you'll be more inclined to purchase it in future years. That is nice. I've only been a subscriber for two years but with EI, CI and ST subscriptions, maybe I can move up the list for this sort of stuff. Especially since my bill crept up another $9/mo this month. They also gave me 3 months of free Encore/Starz just because