Why does the media have the right to demand an apology? Or the corporations for that matter? He didn't break the law, he didn't (to my knowledge) break his contracts with his sponsors, he didn't cheat at golf.....what's to apologize for? I honestly don't understand how people keep going back to this nonsense. It's just like all the "we should not care about this stuff" when it first came out. The guy makes his living selling himself and his public persona. That leaves him open to scrutiny of his private life, including things like getting in car accidents after altercations relating to his wife finding out that he banged 30 porn stars. We aren't prying into a situation where a guy had an affair. He didn't have to apologize or say anything if he didn't want to. But he wants to play the game (and I'm not just talking about the game of golf) and part of that means he damn well should say something. If people are pissed off, then stop watching his events, stop buying his stuff, stop supporting the companies that sponsor him. Don't demand that he sit there and lie through his over-sized teeth about how sorry he is. Is a forced apology better than none at all?