I can understand someone being a fair weather fan to Packers/Pats/Ravens/Colts/Steelers and then just jump ship right before they start sucking. Bears in the past 14 years don't have that kind of track record. Fair weather fans also aren't gonna go to the Jags/Raiders/Bucs/Lions/Bills either. Like you said, they been consistently close to .500 for a lot of those years. They're not bad enough for fair weather fans to abandon them because their worst was 7-9 (which isn't even that bad) in the past 10 year and not consistently good enough to attract them. 2005/2006 was the last time they won 9 or more games in back to back seasons then you have to go back to 94/95 for the next time they did that. One way I can see it is if you're not really a fan of NFL so you don't watch it much and you're from around Chicago or your family are Bears fan so you'll watch them when they're good and don't care when they're bad because you're not a fan of pro football anyway. Maybe it's just where I'm at. I don't hear things like "Oh I'm a Bears fan this year because they're good! or Bears suck so I'm a ____ fan now". Then all the Colts fans around here didn't jump ship when they went 2-14 in 2011 or went with Peyton and became Broncos fans. I don't think anybody admits to being a fair weather fan, or says the things you say you haven't heard said. The fact is the Bears have been good at times over the past several years, which will draw in "casual" fans, but they have also disappointed quite a bit, which will drive those fans away. Either way, this started when people talked about fans not showing up to games and I have no idea why somebody would be surprised about empty seats at Soldier Field. Fans hold onto season tickets because they want to be there when they are good, and some don't show up when things look bleak. Life happens.