Not only that, but the entire business model of football is predicated on irrational fan emotional investment bringing you out to the stadium once or twice a year for many, and maybe 6 or 7 times for the rest of people. You cannot expect there to be any "fans" of pro sports teams for a generation. It's a longterm investment. You have to be willing to take lumps early on unless you are selling things like first class facilities and access to the best players in the world (expansion teams). You'd be better off not wasting money on "name" coaches either.