The Nets don't have any fans either, let alone celebrity fans or a very popular basketball writer who writes about them all year long. Yes, they will be moving to the Prudential Center until that mythological Brooklyn arena opens, but that Brooklyn arena is still no sure thing, and there's no telling what that market is going to look like. Right now there are no Nets fans. When the Nets were good, there were no Nets fans. I live in the most densely populated county in the country, not far at all from where the Nets played, and I've never met a Nets fan. I find it hard to believe that a free agent would look at the Nets and Bulls markets and think the Nets offer more. There's going to be at least 2 years of playing in a hockey arena in Newark on a team with no fan or media following, compared to the Bulls who have a clear built in fan and media following.