In the past, I'd agree. I think a hiring like Epstein alone would be enough to get the fan base extremely excited. He'll get fans like us amped up because of the obvious reasons, and his success in Boston with the championships and the drought will get the casual fans excited. In the past, and in the present. Your manager is wearing the uniform, in the dugout every game and answering questions from the press on a daily basis. He is non-playing face of the franchise, and that is obviously what Florida was going for when trading for Guillen. GMs are more important, but they generally do not sell tickets, and they do not need to be traded. You offer promotions and money, not prospects.