Less important to whom? Aren't we talking about the football program here? The Tim Floyd stuff is more important to whatever punishment the NCAA hands down on the football program than the Reggie Bush stuff? That doesn't sound reasonable. i'm just thinking about the athletic department as a whole. how can usc's punishment be a handful of forfeited wins, loss of a few scholarships and the basketball team bowing out of ncaa postseason play in a year where they aren't good? you have guys who are either lower or middle class driving nice cars, getting new clothes, new plasma tv's and their parents are living in nice new pads. even if usc's athletic department wasn't complicit with all this - and i don't think they were - there had to be lot of hands over the eyes, fingers in the ears to miss what was going on. Too busy devoting time to academic services.