I agree with you on wanting Cuban as the owner because he does what it takes to win. However, I don't think winning 10 or so more games a season would really increase the value of the Cubs much more than it is or much more than it would cost to do it. The value of the Cubs is so high because they have a gauranteed profit every year from the ticket sales, etc. If sales are already close to maxed out, where is the potential for more profit by winning and paying to do so on top of that? Average attendance is 38,999 so far this season. It's good, but that leaves an average of 2,119 empty seats per game based on official capacity. Obviously that'll improve over the summer, but September sales could be pretty lackluster if the team doesn't improve. As I mentioned earlier, playoff games could generate a significant amount of more money, especially since playoff game ticket prices are higher than any regular season game. After several years of this, though, demand is going to drop. There is a pretty good reason for whoever owns the team to make sure the team is competitive, especially if they're already spending the money. Let's say it goes up in the summer, down in September and ends up about where it is. The revenue from selling those extra 2000 seats a game will fall far short of an extra 10 million spent. Yes, they could make a lot of money in the playoffs, but with making the playoffs consistently being as hard as it is, the more practical choice is to put in no more money than they already are.