Why? They aren't going to sell their brand of futbol in Europe. They need to work on selling in America, which is always the biggest market any company should try to sell to. European names and teams are bigger in the States than any MLS team, they better we sell to Europe the more names we can bring over here and draw better crowds. MLS will always be a stepping stone to the major European leagues and hopefully some day be on par with the French and Dutch leagues. Eventually we will see more and more transfers to the European Market. We need to earn more respect with Europe in order for that to happen. Still its just a team name though, they quality of play on the field is all that really matters.