April 1 - Sept 30 (In pageviews): 2015: 4,642,176 2014: 4,880,690 2013: 4,717,368 2012: 5,458,785 2011: 4,033,182 2010: 5,523,874 2009: 8,592,523 2008: 11,162,870 2007: 12,132,332 2006: didn't have google analytics yet Fundamentally, a lot of people left during the bad years that haven't come back. There are just so many more options out there these days. Facebook and Twitter have sucked so much of the traffic from sites like mine in recent years. Could there be another reason you're not considering? Maybe there are posters that don't like the constant bickering or the way that threads have a tendency to break down into pissing matches. http://i.giphy.com/gnJgBlPgHtcnS.gif