Really? You don't think the idea that the Ricketts family, billionaires, severely underestimated the financial situation of the Cubs, but YOU could see it clearly when they couldn't...is up for debate? yes. Anyone with a half-assed economics degree could have seen this coming. And their direct actions show that they underestimated the costs of being a team owner. No, they really don't. Your expectations for owners that have owned the team for a season and a half and inherited a bloated, mis-spent payroll (that's only now finally going to start coming off the books en masse after this season and the next) are unrealistic. That you think what's happening now is something that has taken the Ricketts by surprise, or could have been avoided, is absurd. Yes, Hendry should be gone already...but here's the reality you need to face: this season would be little different, if at all, if Hendry had been fired after last season. And to think that they had no idea of the issues of Wrigley itself is even more ridiculous. And ticket prices aren't the problem. No, they're not helping, but the crappy team is far and away the reason they're not selling tickets. Put a good team on the field and people will, for better or for worse, pay the higher ticket rates. Once the team is competitive again the higher ticket prices are moot. If the tickets were significantly cheaper this season than what they are the stands would still look half-empty.